Want Your Business To Stand Out? Forget About Comparison

Comparison is a fast track to frustration — so aim to be irreplaceable

18th May 2017Leigh Ashton

If you’re like most small business owners, you’re not in business to simply be the best among a group, you want to be irreplaceable! And as Coco Chanel said, “In order to be irreplaceable one must always be different.”


There’s a very important idea tied up in that quote: if you’re going to be different, then don’t even think about comparing yourself to others

We all naturally tend to compare ourselves with others, the only person you should really be comparing yourself to is yourself. While it’s incredibly tempting to compare yourself to anyone and everyone else around you, it’s a fast track to frustration.


So the next time you find yourself tempted to compare, remember…


Your goals are your goals

Meaning that your goals are not going to be the same as those of the person sitting next to you or the other businesses in your industry. So don’t even bother comparing your sales to theirs — it’s just not relevant information.

This is especially important if you’ve lost a sale (or even a few sales), because that’s when you’re going to be most tempted to compare yourself and your progress to that of others around you. But this is a sure way to get yourself started on a cycle of negative thoughts, feelings, actions, and results, so don’t go there. Instead of being negative about losing the sale, see it as the learning opportunity it really is.


Be your own competitor

Like I said, the only person you should be comparing yourself to is yourself. This is not only good for your mindset, it’s really the only apples to apples comparison you can make, so it’s going to give you the most useful information to help you grow.

And it really doesn’t matter where you start, so don’t get the idea that you get a pass on being your own competitor just because you’re not doing so well right now. As long as you’re making even the tiniest bit of progress every day, you’ll start seeing meaningful changes in your sales before you know it. So get yourself into a positive state, and start learning from your results now, not in some imagined future.


Your mindset makes all the difference

A lot of people have been trained to see business as a zero sum game, which makes it very easy to fall into an us vs them mentality — and this can switch into comparison very quickly. Instead of seeing your competition as your enemies, or people to beat, change your attitude. Competition can be a healthy way to encourage yourself as long as you can keep the comparison aspect out of it. So give it a try; change your mindset, and see how your sales increase!


Until next time,


Leigh xx


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