How Increasing Your Courage Will Increase Your Sales

You can have all the sales knowledge in the world, but without the courage to follow through, it’s useless!

31st August 2017Jonathan MillsJonathan Mills

“Success is never final. Failure is never fatal. It’s courage that counts.”

John Wooden had it right when he described the relationship between success and failure. Success doesn’t have to be your end goal and failure is often not as scary as we think; courage is where we need to focus our energy. That being said…


When was a time you were faced with a challenge? How did you overcome this situation?

It’s not easy to show up day after day when things aren’t going well. While you may cognitively understand that all businesses have ups and downs, it’s a whole different story when you get your third (or 10th, or 20th) lead that falls through. Some business owners keep going, others crumble.

What’s the difference? Courage

You can attend all the seminars in the world, make the best connections in your network, or know everything there is to know about the sales process, but if you don’t have the courage to back it up, you’re going to struggle. Setbacks get blown up into huge issues (or not addressed at all), and you’ll find yourself either paralysed into inaction or set back on your heels by every little thing. Not a great position to be selling from…

Of course, the opposite is true too — when you have confidence in yourself and your abilities, you have the mindset and tenacity you need to really increase your sales.


All sounds great in theory…but what can you do in practice to increase your courage?

Think about your courage level like a petrol tank. When it’s full, you can go for miles. When it’s empty, you’re not going to get anywhere. So take steps to top up your courage regularly. Do whatever works for you: you might benefit from a daily moment of inspiration, you might be a vision board person, you could need to check in with your sales mentor for a confidence boost every now and again. Whatever it is for you, figure out what gives you that top up, and make it a regular part of your schedule.


And of course, don’t forget about expanding your capacity for courage

Sticking with the petrol tank metaphor, it’s great to keep a small tank topped up. But how much better is it to have a bigger tank? One of the best ways to increase your overall level of courage is to step out of your comfort zone. (And it happens to be great for your sales too…) Not sure how to start? This is for you.


Ultimately, it’s about keeping going

In every sales journey, there will be steps ahead and steps back. It is the confidence with which you take the steps and the courage that you face those challenges that determine your ultimate success.

Remember, as Mary Ann Radmacher said, “Courage doesn’t always roar, sometimes courage is the quiet voice at the end of the day saying, “I will try again tomorrow.”

So set some bold sales goals, and get to work on that courage!

Until next time,



PS — Want some extra support? Share your goals within the Sasudi Facebook community


PS Join our Facebook Group where you can ask questions about your sales challenges & receive the help you need to get on track to more sales! Take a look here

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