We often think about all the things we should add to improve our sales—another course, another strategy, another event. But have you ever thought about the things that you need to get rid of before you can improve your sales?
The truth is, you could be doing a lot of positive work with your sales, only to end up undermining yourself because you haven’t rid yourself of those negative traits yet.
Here are four great ones to get started shifting ASAP:
That fear of selling
It’s scary to step outside of your comfort zone and try to meet the goals you have set for yourself, but when moments of fear overwhelm your thoughts, remind yourself that fear is simply False Evidence Appearing Real. Uncover what the precise source of your worries is and you can beat fear, refocus, and make your sales goals.
And just imagine, if you got over your fear of sales, how would your life outside of your business improve? What would it be like to face the workday with more joy and more productivity than you had in some time? I’m guessing it’s going to be good enough to motivate you through the fear…
A negative mindset
Feel uneasy when it comes to selling? Find yourself putting off your sales activities over and over again? Chances are you’ve got an underlying negative mindset when it comes to sales. Remember, you have so much more control over your mindset than you think! You can choose to believe that you’re good at sales, and see your actions come to reflect that. (More on this here.) Plus, when you stay positive, you will find more creative opportunities and moments of happiness. It’s a win-win!
Too much ego
Even if you think you’re pretty shy, your ego can still negatively impact your sales. In fact, it could be that you’re letting your ego get the better of you — ego comes out when you’re focusing on yourself when selling, rather than the customer.
When you keep your ego in check, you will be more open to receiving feedback and genuine conversation from your customers, which of course makes it easier to build rapport, which in turn leads to increased sales. So take your ego off the table, and you’ll find it easier to sell all around, whether you tend to choke up or you have trouble knowing when to shut up!
Doing what you “have to do”
It’s really easy to get into a rut with your sales if you see sales activities as something you “have to do.” It’s the perfect excuse, if you think about it — by ticking the boxes when it comes to your sales activities (but not actually thinking through whether they’re the right IPA/FBI for your business) — you can say that you’re selling and still get off the hook when it comes to taking responsibility for the results.
Now that you’ve cleared all that out … what positive actions are you going to take?
You’ll have opened up whole new worlds of possibility for yourself by losing those four traits, so make the most of it by filling in that mental space with some solid sales psychology.
Try one of my favourite exercises for staying positive: write down 10 things that put you in a positive state of mind. Keep your list handy and refer back to it any time you feel yourself starting to slip back towards one of those four sources of sales resistance!
Until next time,
PS — I’d love to know what’s on your list. So tell me…what are your ten things? Pop over to the Facebook group and let me know what brightens your day.